FLA combines social selling, content-driven engagement, and a founder-first approach to help emerging tech leaders accelerate growth in sophisticated B2B markets
With over 140+ successful engagements and 4 years of startup expertise,
we working with tomorrow's industry pioneers
Here's The Problem
Traditional GTM Strategies Are Failing Today’s Founders...
Ineffective and outdated GTM wastes money, time and energy, and fail to connect your products and platform with needed buyers
Does This Feel Familiar?
Your Market Insights Are Trapped
• Cold emails and inefficient prospecting, waste time and money
• Expanding headcount fails to deliver pipeline growth or ROI.
There’s No Time To Produce Critical Content
• Founders are bottlenecked without systems to quickly produce high-quality content.
• Lack of processes leads to inconsistent messaging and missed opportunities
Your Marketing Is Disjointed, Expensive & Exhausting
• Inconsistent narratives and unfocused value propositions confuse buyers
• Expanding headcount fails to deliver pipeline growth or ROI.
Your Marketing Is Disjointed, Expensive & Exhausting
• Slow sales cycles and poor conversion rates result in flat revenue growth.
Your Marketing Is Disjointed, Expensive & Exhausting
• Cold emails and inefficient prospecting, waste time and money
• Poor systems and processes means founders and teams stay bottlenecked.
• Without a proven framework, scaling becomes costly and unsustainable.
Founder Led Acquisition is built for early stage tech leaders seeking to drive predictable, and efficient revenue growth at scale.
Scale Your Unique Voice & Vision
Transform your expertise into a powerful marketing engine the scales for results.
• Capture High Impact Insights
• Distribute Effectively At Scale
• Leverage Purpose Built LLM’s & Cutting Edge Technology
A Unified & Effective GTM Approach
Unite strategy, messaging, and execution to captivate your audience
• Consistent & Compelling Messaging
• Marketing & Sales Alignment
• End to End Strategy & Execution
Data Driven Revenue & Lead Generation
Actionable insights to generate high-quality leads, build meaningful connections, and scale growth rapidly and efficiently
• High Return on Investment
• Cost Effective
• Works!
Over the past three years Ro has helped over 150+ start-ups & early-stage businesses position their technology for capital and customers. With over a decade of experience in leading global institutions Ro’s expertise is in building, pitching, and closing sophisticated deals through stories and systems
✓ Storytelling
✓ Capital Raising
✓ B2B Acquisition Strategy
✓ Data Analytics & Research
✓ Marketing & Sales Systems
Romano brings extensive knowledge and skills from corporate finance into the emerging B2B tech space. An expert in sales strategy and fundraising, he spent 7 years at JPMorgan coordinating nine-figure deals, honing his ability to simplify complex business models and craft compelling narratives.
✓ Sales Strategy
✓ Founder Branding
✓ Strategic Messaging & Copy
✓ Content Workflow
✓ Systems & Process Automation
Set the foundation with precise ICP targeting, standout personal branding, and GTM infrastructure
• ICP Targeting: Tools and workshops to identify the perfect audience
• Founder Branding: Build trust and authority with a compelling presence.
• Data & Systems: Leverage proven platforms and tools for efficiency.
Systems to capture, deliver and measure your product messaging and industry insights
• Latest technology: purpose built LLM’s to capture your unique expertise.
• Workflow Design: Processes to produce and distribute content at scale
• End-to-End Systems: We mange every stage, from creation to distribution
Relationship-driven - build meaningful connections with customers, investors and your community
• Customers: Targeted, personalized interactions that gets meetings.
• Community Building: Authentic relationships with a targeted ecosystem.
• Investors: Compelling narratives for trust, traction and capital
Scalable systems to turn relationships into revenue growth
• Lead Generation: Attract high-quality leads with engaging content.
• Customer Engagement: Foster strong relationships with tailored messaging.
• Revenue Growth: Drive sales with persuasive, targeted content.
Dr. Daniel Guinness
A globally recognized leader in the DEI space leveraged the Founder-Led Acquisition framework to sharpen his messaging, create high-impact content, and land strategic B2B engagements with the UK’s most influential organizations.
Results
• 34.1% increase in followers within 90 days.
• Post published in national publication
• 7+ meetings secured. within 60 days
FLA focuses on the Founder’s authority & expertise to implements a high-impact marketing and sales strategy to close high ticket deals.
We creates a repeatable GTM motion for lead and demand generation, establishing your expertise within your space, to builds a high value network to socially sell your services + products
with corresponding sales systems
Founder focused
High impact content creation
LinkedIn-Led
Relationship driven
Strategic and compounding
Measurable and data driven
Scalable and predictable
Clear outcomes you can expect from the Founder Led Acquisition programme:
A Scalable Content Engine: A growing content engine for brand awareness
ICP Engagement & Meeting Bookings: Once the foundational infrastructure is set up (typically within 60 days), you can start booking meetings with your Ideal Customer Profile (ICP) and top targets in as little as 30-60 days, with a pipeline that continues to grow over time.
Predictable Growth: A steady, repeatable process for generating qualified opportunities, helping you hit revenue and scaling goals faste
Yes, absolutely. FLA is purpose built for industries and products with longer sales cycles and niche markets, focusing on high-value ICPs and building trust and authority with clear, targeted messaging. This ensures consistent engagement, even for complex buying committees, specialized markets and/or sophisticated product offerings.
FLA’s approach integrates the founder's unique voice and insights into a targeted, relationship-driven GTM strategy.
Unlike traditional sales and marketing, which often rely on generic campaigns and ineffective prospecting approaches, Founder-Led Acquisition focuses on authentic, personalized outreach and thought leadership to build trust, shorten sales cycles, and drive higher-value engagements.
It’s a strategic blend of storytelling, ICP targeting, and scalable content and sales systems.
✓ Authentic & Trustworthy: Builds deep connections using the founder's voice.
✓ Advanced Technology & Systems: Leverages cutting-edge tools for scalability and precision.
✓ Latest Tools & AI: Institutional research and the latest AI technology for scale, speed, and smarter decisions.
✓ Data-Driven Approach: Optimizes the GTM approach with proprietary analytics for measurable ROI.
✓ Faster Decision-Maker Access: Directly engages ICPs, skipping bureaucracy.
✓ Higher Conversions: Tailored for niche markets and long sales cycles.
✓ Cost-Efficient Growth: Targets precisely, reducing wasted spend and energy.